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AstraZeneca
Organisational challenge/context
AstraZeneca R&D Charnwood is committed to providing long-term improvements to the environment. Its Safety, Health and Environment (SHE) policy is backed by the CEO and adopted at all levels of the organisation, reaching all employees.
AstraZeneca sources its electricity supply from entirely renewable sources and has achieved £135,000 worth of energy savings.
It has entered a voluntary Climate Change Agreement that gives an 80% rebate on the Climate Change Levy and strives for continuous improvement, necessary to retain its ISO 14001.
AstraZeneca R&D Charnwood is committed to providing long-term improvements to the environment. Its Safety, Health and Environment (SHE) policy is backed by the CEO and adopted at all levels of the organisation, reaching all employees.
In 2005 AstraZeneca decided to invest in an energetic re-launch of its travel plan aimed at “recapturing the imagination” of staff, in total about 10,000 employees at four sites across the UK.
Intervention(s)
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Hybrid pool cars - electric/diesel cars available for staff business travel
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The new campaign focused on health benefits, cost savings, reduced stress and reduced environmental impact.
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Eight weeks before the re-launch, plasma screens around the sites featured a slick campaign of ‘teaser’ adverts. During the re-launch itself the travel plan was headlined for three weeks on the front page of the intranet, which staff log on to most days.
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Staff who registered on a ‘green commuting’ database offered entry to a prize draw for a £25 choice of goodies in a ‘green commuter rucksack’.
Results/benefits
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In 2004 engineering projects contributed £135,000 worth of energy savings (equivalent of 1910 tonnes of carbon dioxide), against a target of £52,000.
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Over the year since the re-launch the number of staff registered as green commuters has risen from some 1,300 to nearly 2,200