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BAA Heathrow 2011

Organisational challenge/context

Heathrow's approach to sustainable travel is appropriate to the site, with achieved and even exceeded sustainable travel targets, despite challenges due to scale, fragmentation and the 24/7 nature of business.

Heathrow Airport has set a target to reduce the number of staff travelling to work unsustainably. The current target is to have no more than 65% of airport staff coming in a single-occupied car by the end of 2012.

 

Interventions

To support the delivery of this target, the Heathrow Commuter Team have worked to build relationships with stakeholders such as the airlines, local authorities and bus & rail operators to develop and deliver a suite of sustainable travel options for staff. The team has a marketing and communications plan for the airport to promote these products and services.

Heathrow has a significant public transport infrastructure which has been developed over a number of years. In conjunction with the services, Heathrow also has specific staff focussed products and discounts to choose from.

These include the airport’s car share scheme, the largest in Europe, an Airport Travelcard that gives up to 50% discount on rail/bus services, the only free bus/rail travel zone in the UK and 75% discounted travel on the Heathrow Connect rail service.

And through a bi-annual staff survey, results have shown that mode share target for 2012 has already been exceeded by nearly 3%.

Heathrow Airport as a community has a sustainability policy that is committed to enhancing the local, regional and national economic and social benefits of Heathrow.

To reduce or offset Heathrow's significant effects on the environment and local communities requires the full co-operation of everyone who works at Heathrow.

 

Results/Benefits

  • The Terminal 5 Planning consent set a cap on the number of car park spaces available at the airport. This cap is 42,000 with a maximum of 17,500 for staff parking.
  • Through the work undertaken by the Heathrow Commuter Team, there has been a significant reduction in single occupancy car used from 71.2% in 2004 to 61.4% in 2009. This has also been achieved with the number of staff increasing by over 10,000 in the same five year period.
  • Without this intervention the capital cost of building the car park is estimated at £20 million pounds with an opex cost of over £2 million pounds per annum (the same amount invested by Heathrow on sustainable travel to work), giving a return on investment on sustainable travel initiatives of 20:1.
  • The Salary Sacrifice Scheme has generated over 300 purchases in the two years it has been running
     


Allan Gregory
Surface Access Director

"Our sustainable travel work is key to our surface access strategy in seeking to deliver a great passenger experience."

Company Description
BAA Ltd. is the owner and operator of six British airports and the operator of several other airports worldwide, headquartered at Heathrow Airport, West London

Website
www.baa.com

Case Study
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