BSkyB

Organisational challenge/context

Planning permission to expand company's Osterley, London site required production of travel plan and reduction in car parking. However, the site had poor public transport accessibility
To achieve 29% reduction in car use, BSkyB incorporated travel plan into CSR programme to become the world's first carbon neutral media company
Senior managers provided dedicated budget to improve cycling facilities and programmes.

Sustainable travel intervention(s)

Bike Week in 2007, 2008, 2009, with free breakfasts, towels and events
Two Drying Rooms and circa 60 dedicated cycle lockers
Free cycle training and a Cycle Users Group
New covered cycle parking
Over 47 showers across the site
A new cycle centre run by an external cycle supplier selling cycles and accessories, services, repairs and hire bikes
Walk doctors and Podiatrists
Led walks programme
Motorcycle User Group and Advanced Rider Training for motorcyclists (IAM)
Dedicated car parking for car sharers. Guaranteed Ride Home scheme. Valets/car washes for car sharers on National Liftshare Day
Shuttle buses bring staff from tube stations to the campus
Internal Transport website with external visitors’ site.

Results/benefits

An increase of around 100 cyclists to around 250 people cycling to work each day
Surveys show good progress against set targets for all modes
Reduction of Single Occupancy Vehicle travel by 18% in 24 months.

Company Description
BSkyB (British Sky Broadcasting) is a British broadcasting company that operates the most comprehensive multichannel, multi-platform, television service in the UK and Ireland. It is headquartered in Osterley, London.

Website
www.sky.com

Case Study
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