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BT Group 2010

Organisational challenge/context

Through the BT Workstyle Project, senior managers at BT promote ICT as a mode of transport to support travel behavioural change both internally for employees and to external companies. Objectives are to:

• Promote technological benefits that can be unlocked by other business customers
• Drive down office costs (operational)
• Allow market agility and the ability to respond to change quickly
• Drive down CO₂ emissions

Sustainable travel / Alternatives to travel intervention(s)

• Home working
• Local working - relocating to BT premises nearer to home
• Job sharing
• Teleconferencing coupled with a business travel reduction policy
• Internal car sharing scheme
• Staff shuttle from Adastral Park site to Ipswich station

Results/benefits

Primary benefits:

• Reduction in office space between 1993 and 2006 saves BT nearly $950m/year
• 11,600 home workers (2006) saved over $136m/year in accommodation costs, and were on average 20% more productive than office-based colleagues
• 20% reduction in business travel during 2006 – 2008
• Telephone conferencing eliminated 859,784 meetings per year, saving £135m in travel savings and £103 million per year in productivity gains. (May 2007)

Secondary benefits:

• 63% less sick leave among BT home workers than office-based counterparts
• Flexible working reduced absenteeism to 3.1% (national average = 8.5%)
• 99% of women return after maternity leave (national average = 47%)
• Home based workers recorded 20% less absenteeism
• Commuting reduction among homeworkers resulted in over 7.5m kg of CO₂ emissions being avoided

Company Description
BT Group is a fixed line telecommunications and broadband Internet provider in the UK, and also operates in more than 170 countries around the world, headquartered in the City of London

Website
www.bt.com

Case Study
View case study