ways2work > Who does it > BT Adastral Park
BT Adastral Park
Organisational challenge/context
Grassroutes is a voluntary travel plan for the 100 acre multi-company business campus, launched June 2008, with a four year prime objective to reduce the number of single occupancy vehicles by 10% with a corresponding increase in more sustainable travel modes – walk, bike, bus, share and working smarter. The programmes in place are linked to business benefits, aligning with wider CSR objectives.
Interventions
A wide range of information and incentives have been initiated, for both business and commuter travellers, for all employees on site, including:
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A permanent information point and website;
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Site-centric sustainable travel maps;
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Individual travel plans;
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Additional cycle shelters, new locker / drying room, bike maintenance training & segregated cycle path on to site;
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Bus and train season ticket discounts, and mobile ticketing;
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Re-introduction of a railway shuttle bus;
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Dedicated prime location car share parking bays, and electric vehicle charging points;
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Flexi-working options
These measures have been developed and implemented through a high profile and regular marketing campaign by a dedicated travel plan manager. Within 6 months of the initial launch, over 90% of respondents to the travel survey were aware of the travel plan.
In addition to the site specific aspects, BT also founded and lead a regional Sustainable Travel Forum, which includes the county council and other large and small organisations to share best practice and develop our local travel needs.
Results/benefits
The shuttle bus was introduced to help reduce business travel costs and encourage greater use of the train. Since launch it has exceeded expectations:
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Saving over £200,000 of net business travel cost
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560,000 fewer road miles taken off the local roads
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Reducing local emissions by 168 tonnes of CO2 & GHG emission
BT has also seen a 13% point increase in the number of people who regularly flexi-work from home, with an increased average of 1.5 days per week away from the office, with resultant annual savings of:
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1.45 million SOV miles
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472 tonnes CO2 emissions