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Carphone Warehouse
Organisational challenge/context
Parking near the company's North Acton office is at a premium and promotion of alternatives was deemed essential for the business to continue to work effectively. Carphone Warehouse promoted behavioural change initiatives in order to:
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Make staff aware of alternative travel options
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Reduce CO2 to meet CSR commitments
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Promote benefits of using mobile technology to other businesses as a means of changing travel behaviour
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Reduce unnecessary costs associated with business travel
Sustainable travel intervention(s)
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Car sharing management website developed with Liftshare (http://www.cpwjourneyshare.com) which can also calculate cost savings and other benefits
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Corporate business travel policy implemented which prioritises public transport as first business travel option
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Approximately 400 staff per week use company-funded shuttle bus between Birchwood Park and Birchwood Rail Station
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Interest free loans are offered to staff for purchase of bicycles and public transport season tickets
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Home working is supported and made available as a working option for members of staff where appropriate
Results/benefits
Primary benefits:
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Reduction in single occupancy vehicle (SOV) travel of 7% and increase in public transport usage of 3% during 2000-2008 of 7%
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Reduction in employer costs - staff savings through reduced parking costs associated with new parking charges in Ealing