ways2work > Who does it > Meadowhall
Meadowhall
Organisational challenge/context
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The business case for travel planning is linked to the sites owners, British Land, targets for carbon neutral business practices without offset and increased costs
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The wider environmental strategy concentrates on rationalizing fleet services, waste management, rainwater harvesting and fuel efficiency. Its comprehensive environmental management strategy has seen it win regional and national acclaim
Sustainable travel intervention(s)
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All initiatives are branded under the '10% Club' - a message to employees to provide a minimum 10% change in the use of sustainable transport modes
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Cycling initiatives including Dr Bike, Bike Safe training, Biker User Group for Meadowhall Employees (BUG ME)
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Free Fuel for Electric Cars
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Personalised travel information for buses, trains and trams with a free travel South Yorkshire ticket
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Ticket discounts on First, Stagecoach (Supertram) and Travel Master weekly and monthly tickets
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Adult and Family cycle training launched March 2008 (free for employees)
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Introduction of the Meadowhall ‘Movie Map’ (www.meadowhall.co.uk)
Results/benefits
Primary benefits:
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An average of 5 employees per month switched to sustainable travel modes in the last 6 months. In terms of staff only 20% use a car to drive to work with only 10% requiring a parking space at any one time
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55% of employees use public transport, 16% car share, while 7% cycle, walk or use motorcycles
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In terms of visitors public transport has increased by over one percentage point while the number of visitors driving indicates a significant level of car sharing at 16%
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400 staff this year have requested a personal travel plan
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Nearly 96% of employees responded to a 4 question snapshot survey in 2007 so the results can be assumed to be very accurate
Secondary benefits:
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Helps to aid the reduction of local traffic congestion
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Improves access for staff and visitors – more time working and shopping and less time queuing in traffic
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Reduces carbon footprint for staff and visitors and contributes to ISO14001
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Teleconferencing and Videoconferencing has reduced our travel costs and lost business hours
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Car pooling reduces mileage claim allowance