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Vodafone

Organisational challenge/context

• The Vodafone Travel Plan is a toolbox of measures encouraging home working and video conferencing throughout the Company
• Vodafone’s original motivation for videoconferencing was reducing air travel, and thereby the cost of air travel
• Vodafone announced that by 2020 they would reduce their CO₂ emissions by 50% against the 2007 financial year baseline of 1.23 million tonnes. They aim to achieve this principally through operational changes and technological innovation to improve energy efficiency
• In terms of cost savings the use of technology helps to reduce expenses claims, maximizes productivity and optimizes the ability of front line staff time spent on customer relations
• In order to realise these goals, Vodafone needed to encourage employees to change their behaviour: instead of travelling, they needed to use videoconferencing

Sustainable travel intervention(s)

• Parking cash out scheme for sustainable transport users
• Business travel - discouraged in favour of video conferencing
• Both flexible working policy covering the ability to enable home or remote working and full time home based
• Offering 5p per mile allowance for car sharing
• Pay 20p per mile allowance for business trips by bike
• Site shuttle service runs every 10 minutes with 25,000 passenger journeys per month
• Interest free loans on sustainable measures:
  • Cycling – Interest-free loans up to £500
  • Motorbikes up to 500cc - £1500
  • Rail season tickets – up to £5,000
• Car sharing encouraged at all offices. Free shuttle services at some regional offices

Results/benefits

Primary benefits:

• Modal share has reduced by 20% from 85% to 41% since travel plan introduced at Newbury site
• Travel reduced by use of video conference calls at Vodafone. They have avoided approximately 3,000 business trips by using existing 412 videoconferencing facilities
• The main beneficiary was the route between London and Dusseldorf, which has seen an average drop of 33% over two years in the number of trips

Secondary benefits:

• Contributes towards CSR/ISO14001 audited by the BSI
• Demonstrates videoconferencing potential to wider business community
• Caps existing car parking and office space to avoid new costs

Company Description
Vodafone is the world's largest mobile telecommunication network company, headquartered in Newbury, Berkshire

Website
www.vodafone.com/
index.GB.html

Case Study
View case study